More Container Technical Drawings

If you’ve been following clockwork lime for a while now, you’ll remember that iv mentioned my intention to design a new construction project(s) based on the use of shipping containers. Well here is another technical preparation drawing detailing the possible lining of a 40′ container in an exploded view.



This is now a full (and solid) component model in sketchup, which will allow for the generation of very detailed models and drawings.


20ft container

Just a quick post this time, continuing on from yesterdays about shipping containers. Iv had some time free this morning so also drew up/modelled a 20ft iso container. This will give me the option to use both 20’s and 40’s in my future designs.


Technical Drawing & Renders

For quite sometime iv been interested in the concept of reusing shipping containers as a construction material. Now im not going to try and claim any originality as there has been a lot of development over the years, but still, i’m going to have a little explore.

My main inspiration for starting this little side project is the ‘pop up mall’ BOXPARK in Shoreditch, it a great use of containers and space, generating a completely original concept. Haver a google, theres some great images and info out there all about it.

Well to start with I’ve spent quite a bit of time not only looking through existing projects and development. but also getting to the basics of it all by sitting down and researching as much information about the construction.manufacture and use of shipping containers. Now, don’t get me wrong, this wasn’t fun, it was extremely dry, but i didn’t want to jump in and start cutting up containers (virtually) without understanding their construction and the possible consequences.

Once i felt that i had a reasonable understanding i decided to get started and find an accurate model of a iso shipping container, but surprise surprise, non were really up to the standard i was looking for. So i set about finding the construction/manufacturing details for a standardised container.

and heres what I’ve come up with:

Container Line

40ft exploded

Container render

Now on to the fun part, actually creating something with it.

Greenfield Prestige – New Range

So, as mentioned in the last post, Greenfield Prestige commissioned extensive advertisement and campaign materials after the completion of the companies new logo and branding. But be for i continue, i think i should explain what Greenfield Prestige actually does. I mentioned in the last post that the parent company ( designs and manufactures cardboard coffins, but what i didm’t say was that there new product line is of such a high quality that its pretty difficult to tell the difference between it (a cardboard product) and the real thing. Now,  I’m pretty sure i know what your thinking, honestly having visited the factory and seeing the finished article, they are fantastic.

The brief for the show and advertisement materials was reasonably simple, using the new logo and colour scheme design materials that portray the new companies existing history (Greenfield Creations) but also create a standalone line that depicts the development and quality of the new product.

First off on this list was a 4 meter wide by 2.2 meter tall poster stand, along with a podium wrap. This was/is for use at trade shows etc.

Podium wrap
4m Banner
4meter Banner

As you can see the lower half of the banner’s main are has been left pretty much empty. The reasoning behind this should be made clear from the following photos.

Click to enlarge
Click to enlarge

Next up came an A4 leaflet, these were placed in every bag handed out at the National Funeral Exhibition, that somewhere in the region of 6000 printed just for the show. The plane was to spot UV the coffins, giving them an extra shine and helping them stand out even more, but unfortunately time was against the project and this did not get to be realised. instead they were printed on a semi gloss heavy weight paper. As you’ll see below, I’ve uploaded the two options that were put together for the client. One contains on 3D visuals, while the other is made up of photos from a shoot. We went with the photo shoot option.

A4 Flyer Visuals
3D Visualisations
A4 Flyer REAL
Real Photographs

Following the success at the national Funeral Exhibition Greenfield Prestige has been keeping clockworklime pretty busy, with advertising campaigns and other branding related commissions. All of which i will endeavour to post once they have been sent to print.

Thanks for reading and don’t forget to keep an eye on the site for new content.

Greenfield Prestige


About two months ago i was approached by a company that i work with on a regular basis to rebrand their new product line and off shot company. Of course i jumped at the chance! The company is and along with being an excellent box/packaging manufacturer, they specialise in cardboard coffins. In fact they are award winning and have examples showing in places like the science museum, London.

The starting brief was to generate a new colour scheme and logo based around the existing company. The new ‘Greenfield Prestige’ had to be a clear derivative from its parent company, but also obviously something different and a little more ‘upmarket’. With this logo as with any other, it needed to be kept relatively simple to allow for reproduction on stationary and the like later on down the line.

So, as you’ll be able to see from the examples below, theire were many ideas put forward after are initial meeting, but all based around the same key elements.

Logo Concepts
Click to enlarge
Lgo Concepts2
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Logo Concepts 3
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From these concepts, the client picked out the options they preferred and the final logo options were generated.

final concepts
Click to enlarge

Since the completion of the logo, i have been commissioned to produce extensive advertisements, campaign and show materials. All of which will feature in the next post.

Thanks for reading, and keep checking back for newly added content.


Heres a small commission for a magazine called C21, which is all about “Understanding & Coping with Cancer in the 21st Century”.

The brief was to create a simple magazine stand from limited art work. The time frame for this was, lets say, ‘limited’ i was given the brief  and had to have it completed by the next morning, including an ‘un-rendered’ video.

As far as i understand it, the plan for these stands is/was to have them in every Morrisons in the UK.

Heres what i came up with.

Click to enlarge

play tx



Towards the end of last year i took on what started as a small commission to visualise a few potential packaging options and display units for Babyglow. For those of you who haven’t heard of Babyglow, the brand was featured on the BBC’s apprentice a few seasons ago and produces heat sensitive/colour changing baby clothing.

At first i was asked to produce some basic visualisations. These included a gift box/carton, a character standee, a cieling drop sign and a CDU.

Below is an idea of what was produced. Since then i have been asked to take on more and more for Babyglow, keep an eye on the site for more updates!




And heres a short video of the concepts

play tx